Can You See the Real Me Essay Example | Topics and Well Written Essays - 1000 words

Can You See the Real Me - Essay Example In communication per se, had people been able to communicate effectively by means of internet and cyber chatting Where can a person expose its real self Has there been a difference of how a person shows it self face-to-face and through internet In Can You See the Real Me Activation and Expression of the "True Self" in the Internet, Bargh, McKenna and Fitzimons (2002), the idea that a person possesses a multiple sense of persona has been described by different psychologists and sociologists. True to the fact that a person can change moods and expressions in different situations, it is ideally easy to believe that a person or a stranger in the cyberworld can openly be with its "true self" rather than face-to-face situations or encounters. If a person in the cyberworld remains anonymous and is spared with the risks of social sanctions while remaining socially active, then a person can reveal its "true-self" in the internet rather than face-to-face encounters. During the process of identifying if a person in the cyberworld remains anonymous and is spared with the risks of social sanctions while remaining socially active, then a person can reveal its "true-self" in the internet rather than face-to-face encounters, forty six students enrolled in introductory psychology course in New York University of which 18 were male and 28 were female were identified as the Independent Variables (IV). These students participated by pairs of which 16 is of the same sex and 7 was cross sex. On the other hand, the Dependent Variables (DV) are the true self and actual self of the participants, wherein, the reaction to the set of tests will be observed to prove the hypothesis. CONCEPTUAL DEFINITIONS OF VARIABLES Independent variable is the variable that is controlled and manipulated by the experimenter. Dependent variable is not manipulated; instead the DV is observed or measured for variation as a presumed result of the variation in the IV.1 In this case, the students will be manipulated by the experimenter by conducting a series of tests. How they react to these tests, whether they reveal their true self or actual self, will be observed and identified as a result of the manipulation of the experimenter to the students. METHODOLOGY The gathered data were analyzed using a 2x2x2x2 repeated measures of ANOVA (Analysis of Variance) of which, then interaction mode: online or face-to-face, interaction length: 5 or 15 minutes, self concept: actual self or true self, and participants in pair were being observed. The first two factors describe the variables between participants and the last 2 factors describe the variables within the participants. OPERATIONALIZATION OF VARIABLES The participants were experimented with the use of stimuli for the computerized reaction time task consisted of trait words which are presented to the participants in random order. Consisting of 8 practice trials and 45 experimental trials, each word will appear in the center of the screen until the participant responds. 35 words of the experimental trials frequently encountered trait terms which are "wise" and "bossy" of which half are positive and half are negative. The 10 other words of the stimuli were the "actual self" and "true self" words which were generated earlier from the participants but were placed in the last part of the stimuli so that the participants will not detect its connection towards the experiment. All the sessions were conducted by a single

Principles of Marketing CA Essay Example | Topics and Well Written Essays - 1000 words

Principles of Marketing CA - Essay Example (10%)   Using the five stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. (20%)   Second Page   Identify and discuss the differences between the ways you went through the purchase decision processes for the two products. (20%)   Third and Fourth Pages   Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is ex plained in the teaching materials and then apply that learning to two of the product categories listed above). ... The operating system was a high involvement purchase since it was very expensive yet there was the risk of it not being compatible with the computer programs that I intended to use. However, I was convinced by the vendor that it would work. Moreover, the operating system was significant and pertinent to my work. I also did not have much time since the deadline for project submission was fast approaching. The Domino’s pizza was a low involvement purchase since there was no risk involved, neither was it expensive. Moreover, I could have skipped it until supper time back home. Purchase Decision Process I recognized the need to have the computer software and decided to engage in information search regarding various brands and vendors. I checked online advertisements for different operating systems and found descriptions that matched my need. I found out that there were different operating systems such as windows XP, windows 7, and Linux which I could also apply to satisfy my needs . Both windows XP and the more recent windows 7 are products of Microsoft Corporation, which is a recognized company with strong brand equity. I was familiar with windows XP than the rest, hence I settled on the decision to buy it. After installation in my computer, the software worked well and I am satisfied with it. The Domino’s pizza I had at the restaurant did not involve all these steps in purchase decision making. Rather, I felt hungry and saw the restaurant. I entered, looked at the menu and found that the price of pizza was affordable and reasonable to me. I ordered, tasted it and felt that it was well cooked. I ate it, paid and left with the thought of passing by the restaurant for another pizza in future. Differences in the Purchase Decision Processes In